Geneus DNA and Gatta ناوەوەی فرۆشگای وردەفرۆشی، ناوەوەی کافێ لەلایەن After Design Living and Space Co.,Ltd.

دیزاینی Geneus DNA and Gatta ناوەوەی فرۆشگای وردەفرۆشی، ناوەوەی کافێ لەلایەن After Design Living and Space Co.,Ltd. خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Cihê Hundurîn û Pêşangehê.

ZîvHundurîn· 2025

Geneus DNA and Gatta ناوەوەی فرۆشگای وردەفرۆشی، ناوەوەی کافێ

لەلایەن After Design Living and Space Co.,Ltd.

کڕیار: After Design Living and Space Company Limited

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Hundurîn

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Geneus DNA and Gatta ناوەوەی فرۆشگای وردەفرۆشی، ناوەوەی کافێ

Geneus DNA و Gatta دیزاینێکی ناوەوەی وردەفرۆشی فرەئەرکە کە خزمەتگوزارییەکانی پشکنینی جینی کەسیکراو لەگەڵ کافێیەکدا تێکەڵ دەکات. ناوی Gatta لە چوار بنەمای دی ئێن ئەی A، C، G و T وەرگیراوە، کە نیشانەی تەندروستی کەسیکراوە. ئەم پرۆژەیە دوو یەکەی تەنیشت یەکتری بە قەبارەی ٦ لە ٥ مەتر داگیر دەکات، کە بە گشتی ٦٠ مەتر چوارگۆشەیە. لایەکیان پشکنینی جینی پێشکەش دەکات، لە کاتێکدا لایەکەی تر قاوە پێشکەش دەکات. پۆڵای بێ ژەنگ، پۆلیکاربۆنەیتی ڕوون، هێڵە چەماوەکان و ڕووناکی شریتی LED دیمەنێکی داهاتووخوازانە دروست دەکەن. نەخشەسازییە کراوەکە سەردانکەران لە زانستەوە بۆ ئاسوودەیی ڕێنمایی دەکات، کە وا دەکات پشکنینەکە کەمتر ترسێنەر هەست پێبکرێت.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Geneus DNA and Gatta ناوەوەی فرۆشگای وردەفرۆشی، ناوەوەی کافێ xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Geneus DNA and Gatta ناوەوەی فرۆشگای وردەفرۆشی، ناوەوەی کافێ karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Geneus DNA and Gatta ناوەوەی فرۆشگای وردەفرۆشی، ناوەوەی کافێ afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
قەبارە و پاکێج: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
تاگەکان: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
تەکنەلۆژیای بەرهەمهێنان: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
هەڵەنگاندنی دیزاین: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
توێژینەوە: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
ئیلهام: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
ماوەی پڕۆژە: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
ڕێڕەوی کارکردن: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
پەتێنتەکان: After Design Living and Space Co.,Ltd., 2025
ئەندامانی تیم: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong