Chuanlian دیزاینی ناوەوەی فرۆشگای مەی by Luchuan Zhang is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Tuncîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.
TuncHundurîn· 2026
Chuanlian دیزاینی ناوەوەی فرۆشگای مەی
Client: Eik Space Design
Xelata A' Design Award a Tuncîn Winner in Hundurîn Category
Verified Award Winner
Verify Award Status for #178150The Design
About Chuanlian دیزاینی ناوەوەی فرۆشگای مەی
چوانلیەن شوێنێکی فرۆشتن و ئەزموونکردنی مەیە کە لە دالیانی چین هەڵکەوتووە. دیزاینەکە ٣,٠٠٠ مەتر چوارگۆشە دەگرێتەوە بەسەر سێ نهۆمدا، کە وەک گەشتێکی دەریایی ڕێکخراوە. سەردانکەران لە ڕێگەی دامەزراوەیەکەوە کە لە شێوەی سندوقی گەنجینەدایە دەچنە ژوورەوە و بەناو ناوچەکانی بایجیوی چینی، شەرابی سوور، مەیی تێکەڵ و بارێکدا دەڕۆن. ڕەفەکانی نمایشکردن و جیاکەرەوەکان شێوەی خۆیان لە چارۆکە و ستوونەکانی کەشتییەوە وەرگرتووە، لە کاتێکدا بنمیچەکە شێوەی شەپۆل دەگرێتەوە. کەرەستەکان لەبەر تایبەتمەندییە ڕەنگدانەوە و کشانەکانیان هەڵبژێردراون. سیستەمێکی ڕووناکی ڕێکخراو و ئەپڵیکەیشنێکی مۆبایل جوڵە ڕێنمایی دەکەن، و نمایشکردنە کراوەکان ڕێگە بە سەردانکەران دەدەن دەست لە هەر بوتڵێک بدەن.
The Recognition
About the Xelata A' Design Award a Tuncîn
Chuanlian دیزاینی ناوەوەی فرۆشگای مەی xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Chuanlian دیزاینی ناوەوەی فرۆشگای مەی tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Chuanlian دیزاینی ناوەوەی فرۆشگای مەی pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the Chinese word "Chuanlian," meaning "connected rivers," this 3,000-square-meter liquor retail space in Dalian transforms the act of buying into a journey of discovery. Flowing light, curved paths, and layered materials evoke the passage of time and taste, celebrating the spirit and refinement of Chinese liquor culture.
- Dimensions & Packaging
- The project is located in Dalian, China, covering 3,000 square meters over three floors. Each level unfolds a journey - from Chinese baijiu to red wine and spirits from around the world - encouraging visitors to explore. Every display is designed to be touchable and scenographic, allowing guests to feel the texture, temperature, and story behind each bottle. The space blends narrative and interactivity, transforming retail into a sensory voyage.
- Tags
- Liquor retail, immersive experience, spatial storytelling, light design, maritime culture, interactive display, Chinese spirits, digital exploration, sensory space, brand narrative
- Production Technology
- The space takes form from the language of the sea. Exhibition racks and partitions evolve from the structure of sails and masts, expressing both lightness and tension. The undulating ceiling echoes ocean waves, guiding the rhythm of movement. Materials were chosen for their reflective and tensile qualities rather than ornament. A Dali lighting system with fully adjustable brightness and color temperature turns light into an emotional compass, responding to each visitor’s pace.
- Design Challenge
- The greatest challenge was to translate an invisible emotion - trust - into spatial form. The team needed to balance commercial clarity with poetic experience, ensuring that exploration felt natural rather than staged. Another difficulty lay in integrating the dynamic DALI lighting and digital guide system into an environment of calm tactility. Every detail, from material resonance to visitor rhythm, was calibrated to evoke a sense of voyage and belonging.
- Research
- The research focused on how liquor retail could rediscover the warmth between place and people in an era dominated by online consumption. The process involved observing consumer behavior in both digital and physical contexts, interviewing long-time customers, and studying emerging consumption scenes that had never existed before. Findings revealed that creativity, immersion, atmosphere, and narrative rebuild trust more effectively than efficiency. Chuanlian transforms these insights into a spatial story where commerce becomes culture.
- Inspiration
- Chuanlian, a 28-year-old liquor retail brand, responds to the digital era by redefining offline experience. Inspired by Dalian’s maritime culture, the design follows a voyager who set sail 28 years ago in search of fine spirits. The journey unfolds through sail-like forms and wave motifs, blending narrative and emotion. With app-guided exploration and on-site tasting, the space turns retail into connection - restoring authenticity, tactility, and ritual to the physical store.
- Project Duration
- The project is located in Dalian, China. Design development began in November 2021 and construction was completed in November 2024. The space officially opened to the public in January 2025 as the flagship retail and experience center of Chuanlian International Trade Co., Ltd., representing the brand’s renewed vision for cultural storytelling and sensory engagement in liquor retail.
- Operation Flow
- Visitors enter through an installation symbolizing a voyager's treasure chest and gradually move through zones of Chinese baijiu, red wine, mixed liquor, and finally the bar. The themed journey is guided by dynamic lighting and a mobile app that responds to movement. All displays are open and touchable, inviting guests to slow down, release tension, and connect through genuine sensory experience rather than distance or formality.
- Patents
- Copyrights belong to EIK Space Design Studio and Luchuan Zhang.
All drawings, renderings, and photographs are original works created for Chuanlian Liquor Retail Space by EIK Space Design Studio. - Team Members
- Lead Designer & Creative Director: Luchuan Zhang
Design Studio: EIK Space Design, Chengdu, China
Lighting Consultant: Oway Lighting
Brand Visual Identity: Zhigui Studio
Client: Chuanlian International Trade Co., Ltd.
The project was developed as a collaborative dialogue between design, light, and brand identity. Each partner contributed to shaping a sensory and emotional narrative, where architecture, light, and storytelling merge into one integrated experience. - Image Credits
- Image #1: Photographer / Architectural Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #2: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #3: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #4: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #5: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Video Credit: Directed by Luchuan Zhang (EIK Space Design Studio), Edited by EIK Space Design Studio, Chuanlian Liquor Retail Experience Space, 2024.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
