Vitrine Delumini Erkî Sereke: Pêşangeh by Thiago Mondini

Vitrine Delumini Erkî Sereke: Pêşangeh by Thiago Mondini is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Tuncîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

TuncHundurîn· 2026

Vitrine Delumini Erkî Sereke: Pêşangeh

by Thiago Mondini

Client: Thiago Mondini Arquitetura

Xelata A' Design Award a Tuncîn Winner in Hundurîn Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vitrine Delumini Erkî Sereke: Pêşangeh

Deqa Pirtûkê: Ev pêşangeheke mobîlyayan e li fîroşgeheke mezin li Brezîlyayê. Cîhên cuda hatin afirandin bo xurtkirina hesta her berhemekê, çi rengîn be çi minîmal. Berhemên taybet li beşa şerabî ya fîroşgehê tên nîşandan, dema ku berhemên newal û hêsantir ji bo bikaranînê, li beşa spî ya fîroşgehê tên nîşandan. Herwiha cîhekî sêyem heye, bi rengên tarîtir, ku mobîlya û berhemên bi tonên kûrtir lê tên pêşandan.

The Recognition

About the Xelata A' Design Award a Tuncîn

Vitrine Delumini Erkî Sereke: Pêşangeh xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Vitrine Delumini Erkî Sereke: Pêşangeh tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Vitrine Delumini Erkî Sereke: Pêşangeh pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This exhibition presents furniture within a large-scale store in Brazil, organized to enhance the perception of each product. Distinct zones were created to emphasize their character: the burgundy area showcases special, standout pieces; the white section features neutral, versatile products; and a third, darker-toned space highlights furniture and items with deeper hues, providing a carefully curated and visually coherent presentation.
Dimensions & Packaging: 585 square meters
Tags: interior, interior design, store, commercial, furniture, brazil, brazilian, brasil, contemporary, color, burgundy, ecletic
Production Technology: The design focused on highlighting each product through distinct spatial environments. Rich burgundy walls were chosen to intensify colors and create striking contrasts, while white walls provide a neutral backdrop that emphasizes the form and details of the furniture. The process combined careful color studies, material selection, and spatial composition to ensure each piece stands out without visual conflict, creating a balanced and immersive exhibition experience.
Design Challenge: The greatest challenge was the limited time available to complete the project, which demanded rapid yet careful decision-making. Equally complex was working with the existing product stock while creating a visually coherent and engaging exhibition. Internally, the design had to respect aesthetic and social expectations for a modern retail experience, while externally, constraints included production limitations, material availability, and the need to adapt to the store’s physical layout and technical possibilities.
Research: Research was design-focused, exploring how spatial environments affect product perception. Objectives were to highlight furniture through color and context while creating an engaging visitor experience. Methodology included spatial analysis, color studies, and material testing. Data was collected via mock-ups, material samples, and staff/visitor feedback. Participants included store staff and visitors. Results showed distinct zones improved product visibility and appreciation. Insights revealed that environmental contrast enhances perception, impacting retail display strategies, visitor engagement, and design thinking in commercial spaces.
Inspiration: A vibrant furniture display, intentionally departing from the typical white and minimal commercial interiors, designed to engage and inspire both clients and industry professionals.
Project Duration: The project started in July 2025 and finished in August 2025, in Balneario Camboriu, Brazil.
Operation Flow: Interaction is guided by the store’s spatial layout. Visitors naturally move through four distinct zones: the burgundy area highlights vibrant pieces, the white zone emphasizes neutral forms, the rear space showcases lighting, and the upper dark area presents deeper-toned furniture. Each transition frames products in contrast-rich environments, enhancing perception and engagement, allowing visitors to appreciate color, form, and material more clearly than in a conventional display.
Team Members: Architect: Thiago Mondini
Image Credits: Image #1: Photographer ArqVerso
Image #2: Photographer ArqVerso
Image #3: Photographer ArqVerso
Image #4: Photographer ArqVerso
Image #5: Photographer ArqVerso