Sunday Park Primary Function: Nasnameya Markeyê by Yian Xiang

Sunday Park Primary Function: Nasnameya Markeyê by Yian Xiang is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Hesinîn in Dîzayna Reklam, Kirrûbirr û Ragihandinê Competition Category.

HesinReklam· 2026

Sunday Park Primary Function: Nasnameya Markeyê

by Yian Xiang

Client: Xiang Yian

Xelata A' Design Award a Hesinîn Winner in Reklam Category

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Verified Award Winner

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Colors

The Design

About Sunday Park Primary Function: Nasnameya Markeyê

Book Text: Nasnameya Markeya Sunday Park sîstemeke dîtbarî ya birêkxistî ye ku ji bo sektora jiyana hevdem a heywanên malê hatiye pêşxistin. Sêwirandin bi rêya tîpografiyeke dîsîplînkirî, têkiliyên reng ên hevseng, û mantiqa torê ya berfirehbar çarçoveyeke nerm ava dike. Bi tevlîhevkirina germahiya dîtbarî digel xwegirtina fermî, sîstem ji zêdebariya xemilandinê dûr dikeve di heman demê de gihîştî û nêzîkbar dimîne. Pêkhateya wê ya lihevhatî karanîna domdar li ser pakêtkirin, çapkirin, û platformên dîjîtal piştgirî dike, ku alîkariya markeyê dike da ku zelalî û hevgirtina dîtbarî ya demdirêj biparêze.

The Recognition

About the Xelata A' Design Award a Hesinîn

Sunday Park Primary Function: Nasnameya Markeyê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Sunday Park Primary Function: Nasnameya Markeyê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Sunday Park Primary Function: Nasnameya Markeyê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Dimensions & Packaging: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Tags: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Production Technology: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Design Challenge: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Research: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Inspiration: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Project Duration: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Operation Flow: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Patents: Copyrights belong to Xiang Yian, 2026.
Team Members: Xiang Yian
Image Credits: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026