Wudang Blessing Nasnameya Dîtbarî by Yao Wu

Wudang Blessing Nasnameya Dîtbarî by Yao Wu is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Zîvîn in Dîzayna Reklam, Kirrûbirr û Ragihandinê Competition Category.

ZîvReklam· 2026

Wudang Blessing Nasnameya Dîtbarî

by Yao Wu

Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.

Xelata A' Design Award a Zîvîn Winner in Reklam Category

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Colors

The Design

About Wudang Blessing Nasnameya Dîtbarî

Wudang Blessing pergalek nasnameya dîtbarî ye ku ji bo marqeyeke geştiyariya çandî hatiye afirandin. Ev pergal kesayetiyên çanda Taoîst, di nav de Împerator Zhenwu, Pênc Xwedayên Dewlemendiyê, Fu Lu Shou û pîroziya xwendinê ya Taizi Slope, bi şêwazek wênesaziya hemdem ji nû ve şîrove dike. Tîpografî xêzên çiyan di nav lêdanên tîpan de yek dike. Nexş modular in, û grafîkên vektorî ji kartên karsaziyê heta panoyên reklamê tên mezinkirin. Du modên rengan tên pêşkêşkirin, CMYK ji bo çapê û RGB ji bo ekranan. Ev pergala yekgirtî cihê wêneyên belavbûyî digire û piştgiriyê dide berheman, pakêtkirinê û medyaya dîjîtal.

The Recognition

About the Xelata A' Design Award a Zîvîn

Wudang Blessing Nasnameya Dîtbarî xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Wudang Blessing Nasnameya Dîtbarî karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Wudang Blessing Nasnameya Dîtbarî afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Patents: /
Team Members: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
Image Credits: /