دیزاینی TECO Endorser هەڵمەتی ڕیکلام لەلایەن Fundesign.tv خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.
TuncReklam· 2026
TECO Endorser هەڵمەتی ڕیکلام
لەلایەن Fundesign.tv
کڕیار: Teco
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Reklam
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #182343دیزاینەکە
دەربارەی TECO Endorser هەڵمەتی ڕیکلام
TECO Endorser هەڵمەتێکی ڕیکلامییە کە بۆ براندێکی تایوانی ئامێرەکانی ناوماڵ دروستکراوە. ئەم هەڵمەتە یاریزانی بەیسبۆڵ چێن چیە-شیێن، کە بە کاپتن تایوان ناسراوە، وەک باڵوێزی براند پیشان دەدات. وێنەگرتنی بازرگانی بەرزئاست ڕووناکی وەرزشی لەگەڵ جوانکاری ئامێرەکانی ناوماڵ تێکەڵ دەکات. بەرهەمەکان بریتین لە دوو ڕیکلامی تەلەفزیۆنی، چوار ڤیدیۆی کورت بۆ سۆشیال میدیا و زیاتر لە ٥٠٠ وێنەی سەرەکی بە وردبینی بەرز، کە بۆ فۆرماتەکانی چاپکراو و دیجیتاڵ گونجێنراون. ئامانجەکە بەستنەوەی میراتی براندەکەیە بە بینەرانی گەنجتر.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
TECO Endorser هەڵمەتی ڕیکلام xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku TECO Endorser هەڵمەتی ڕیکلام tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. TECO Endorser هەڵمەتی ڕیکلام pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- This campaign marks the historic inaugural endorsement for Teco, a legacy Taiwanese appliance leader, featuring icon Chen Chieh-hsien. By leveraging Chen’s persona as Captain Taiwan, the design synthesizes Teco’s authority with national unity. Unlike standard ads, this strategy positions the brand as the embodiment of Taiwanese resilience. It bridges generations, aligning reliability with our national sport’s determination, cementing Teco’s identity as the definitive indigenous champion.
- قەبارە و پاکێج
- As a non-physical multimedia campaign, the technical deliverables encompass 2 broadcast-quality TV commercials and 4 short videos optimized for social media algorithms. The visual production scale includes over 500 high-resolution master images. These graphical assets were technically adapted across various aspect ratios and color profiles, CMYK for print/POSM, RGB for digital web, to ensure seamless cross-platform integration and strictly consistent brand identity.
- تاگەکان
- Teco, Taiwan, Baseball, Home Appliances, Brand Ambassador, Commercial Production, Visual Communication Design
- تەکنەلۆژیای بەرهەمهێنان
- They utilized brand archetyping and semiotic analysis to decode Teco’s legacy and Chen's Captain Taiwan persona. The creative methodology centered on cultural anchoring, transforming abstract national resilience into a concrete visual rhetoric. Their key visual synthesis involved high-end commercial photography, integrating dynamic sports lighting with sleek home appliance aesthetics. This overarching narrative was systematically adapted into an omnichannel matrix.
- هەڵەنگاندنی دیزاین
- The core challenge was uniting two demographics: Teco’s traditional 35 to 60 family base and a 28 to 34 trend-conscious generation. Internally, we had to overcome the brand's aging historical perception. Externally, we leveraged Captain Taiwan Chen Chieh-hsien's immense social influence. The obstacle was translating his Taiwan Value—resilience and national unity—into a cohesive narrative that modernizes Teco’s image without alienating its loyal users, merging legacy with modern appeal.
- توێژینەوە
- Qualitative trend analysis via social listening was utilized to modernize Teco. Results showed Taiwan's historic Premier12 victory made MVP Captain Chen a symbol of resilience. The key insight revealed his "Taiwan Value" perfectly aligns with Teco. Ultimately, this endorsement bridged generational gaps, rejuvenated Teco's legacy image, and set a new standard for sports marketing.
- ئیلهام
- The inspiration stems from Taiwan’s profound cultural unity during national baseball tournaments. Our research indicated that modernizing a legacy brand like Teco required emotional resonance, not just technical promotion. We sought a figure embodying resilience and leadership. Motivated by this, we selected Captain Taiwan, Chen Chieh-hsien. His unwavering dedication perfectly mirrors Teco’s heritage of durable engineering and its enduring status as the domestic market leader.
- ماوەی پڕۆژە
- The project started in February 2025 and finished in January 2026 in Taiwan.
- ڕێڕەوی کارکردن
- They executed a three-tier omni-channel strategy. Air operations used TVCs and social platforms to capture the younger, trend-focused demographic. Ground operations revitalized physical retail with immersive in-store materials, directly interacting with traditional family buyers. This culminated in a major ambassador event uniting dealers and VIPs. This seamless online-to-offline loop transforms passive viewing into active engagement, maximizing cross-generational market penetration.
- ئەندامانی تیم
- GM: Carrie Chang
CD: SK Chen
Designer: Simon Wang
Photographer: Kidensha
Video: Hank Su
CG: Oliver Zhu
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
دیزاینە پەیوەندیدارەکان
دیزاینی خەڵاتگرتووی زیاتر لە هەمان بەش بگەڕێ، بە پێی شایستەیی هەڵبژێردراون.
