Niannujiao Jiaoding Flagship Store Firotgeha Serekî (Flagship Store) by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Firotgeha Serekî (Flagship Store) by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 Xelata A' Design Award a Hesinîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

HesinHundurîn· 2019

Niannujiao Jiaoding Flagship Store Firotgeha Serekî (Flagship Store)

by Tomohiro Katsuki - Prism Design

Client: Prism Design

Xelata A' Design Award a Hesinîn Winner in Hundurîn Category

13,638

Verified Award Winner

Verify Award Status for #82900

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niannujiao Jiaoding Flagship Store Firotgeha Serekî (Flagship Store)

Firotgeha Serekî ya Niannujiao Jiaoding firotgehek e li Beijing, Çînê, ku du markayên moda yên jinan di fezayekê de bi qebareya 180 metre çargoşe de digire. Têgeha sêwiranê li ser bingeha hevsengiyeke bêalî ye. Şêwaz, reng, gera tê de, fonksiyon û berfirehiya berheman bi awayekî hevseng hatine amade kirin da ku her marka karaktera xwe ya taybet biparêze. Niannujiao xweşik û zelal e, lê Jiaoding nûjen, sade û modeye. Materyal ên bikaranîn ên vê projeyê ev in: qerpiçên rûberê slate ya gewr, rûpelkirina pola ya bronz, neynikên zelal, boyaxên spî û pembe, textên darîn, tekstîl û teraso ya sunî.

The Recognition

About the Xelata A' Design Award a Hesinîn

Niannujiao Jiaoding Flagship Store Firotgeha Serekî (Flagship Store) xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Niannujiao Jiaoding Flagship Store Firotgeha Serekî (Flagship Store) afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Niannujiao Jiaoding Flagship Store Firotgeha Serekî (Flagship Store) ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi