دیزاینی InterBrasil Logotype Redesign Sêwirana Nasnameya Brand لەلایەن Mateus Matos Montenegro خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

ZîvGrafîk· 2020

InterBrasil Logotype Redesign Sêwirana Nasnameya Brand

لەلایەن Mateus Matos Montenegro

کڕیار: InterBrasil

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Grafîk

60,987

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #86886

پۆرتفۆلیۆ ببینە سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی InterBrasil Logotype Redesign Sêwirana Nasnameya Brand

Theêwaza ji bo reçavkirin û sererastkirina brandê guhertinên di nûjenîbûn û yekbûnê de di çanda pargîdanî de bû. Sêwirana dil êdî nema dikare ji brandê re derve be, bi hevkariyê hem bi hundur hem bi karmendan, lê di heman demê de jî bi kirrûbirranan re teşekur bike. Yekbûnek hevgirtî di navbera berjewendî, peywendî û kalîteya karûbar de ye. Ji rengê rengan ve, sêwirana nû dil bi B û xaça tenduristî ya li T. vedihewîne. Du peyvên ku di navborî de li hev ketin ji bo ku logo wek yek peyvekê, yek sembolê, yekîtiyê R û B di nav xwe de vehewîne. dil.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

InterBrasil Logotype Redesign Sêwirana Nasnameya Brand xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku InterBrasil Logotype Redesign Sêwirana Nasnameya Brand karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. InterBrasil Logotype Redesign Sêwirana Nasnameya Brand afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
قەبارە و پاکێج: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
تاگەکان: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
تەکنەلۆژیای بەرهەمهێنان: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
هەڵەنگاندنی دیزاین: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
توێژینەوە: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
ئیلهام: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
ماوەی پڕۆژە: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
ڕێڕەوی کارکردن: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
ئەندامانی تیم: Mateus Matos Montenegro