Frutta Çira Frutta Cureyek by Masashi Yamanaka and Kaori Osawa

Frutta Çira Frutta Cureyek by Masashi Yamanaka and Kaori Osawa is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Hilberîn û Amûrên Ronahiyê Competition Category.

ZîvRonahî· 2020

Frutta Çira Frutta Cureyek

by Masashi Yamanaka and Kaori Osawa

Client: Fumu

Xelata A' Design Award a Zîvîn Winner in Ronahî Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Frutta Çira Frutta Cureyek

Frutta çirayek erdê ye ku forma dara fêkî digire. Bikarhêner dikarin roniyên darê wekî fêkî hildin, di navbera mirov û ronahiyê de ezmûnek samîmî û nostaljîk biafirînin. Frutta pergalek modular e, ku dihêle ku ronî ji yekîneya ronahiya erdê ya sereke werin veqetandin û ji nû ve li dergûşên vebijarkî werin girêdan û ji bikarhêneran re kontrolê dide ka ronahiyê çawa li seranserê cîhek xwe diyar dike. Frutta soz dide ku jiyana we dewlemend bike bi pêşkêşkirina çareseriyên ronahiyê yên bêsînor ên ku bi berhevkirina sêwirana me bi piçek xeyala we re pêkan e.

The Recognition

About the Xelata A' Design Award a Zîvîn

Frutta Çira Frutta Cureyek xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Frutta Çira Frutta Cureyek karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Frutta Çira Frutta Cureyek afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Frutta offers a new approach to how individuals interact
with their home lighting by envisioning a floor lamp as a fruit tree.

Current home lighting units are often inflexible in their usage due to being singular units. Frutta introduces a modular system allowing users to customize and control the lighting of their surroundings. The experience of “picking” the lights off of Frutta as if they were fruits creates an intimate and natural relationship between human and lighting.
Dimensions & Packaging: Main component 160 x 160 x 1080
Lighting unit 110 x 110 x 110
Tags: Plant,Lighting,Battery,Floor lump,
Production Technology: Steel, Ceramic.
Design Challenge: Lighting is primarily an inorganic product that switches on and off. We introduced an emotional experience to lighting.
Inspiration: We want everyone to remember picking fruit, which they experienced in childhood. Frutta promises to enrich your life by offering limitless lighting solutions made possible by combining clever design with a bit of your imagination.
Project Duration: The project started in February 2020 in Tokyo
Operation Flow: Frutta provides three main functions.
1. Frutta allows multiple people within a space to directly control and customize their own lighting needs.
2. Lighting can be used to affect and reinforce our mood. In a situation where one may be trying to concentrate, energize, or relax, users can arrange the lighting to best fit their desired atmosphere. 3. Singular lighting units often present the issue with uneven lighting of a space. Frutta can spread itself out allowing for even and natural ambient lighting throughout a room or space.
Team Members: Kaori Osawa
Masashi Yamanaka