Happy Ginger Ale Primary Function: Pakêtkirina Vexwarinê by Wen Liu and Jiayi Sun

Happy Ginger Ale Primary Function: Pakêtkirina Vexwarinê by Wen Liu and Jiayi Sun is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

Happy Ginger Ale Primary Function: Pakêtkirina Vexwarinê

by Wen Liu and Jiayi Sun

Client: Shenzhen Oracle Creative Design Co., Ltd

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #88703

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Ginger Ale Primary Function: Pakêtkirina Vexwarinê

Happy Ginger Ale dîzaynek pakêtkirinê ye ji bo vexwarineke zencefîlê ku di qutîkên aluminyûmî de tê firotin. Her qutîkek 115 mîlîmetre dirêj, 66 mîlîmetre pan û 66 mîlîmetre bilind e. Dîmena sereke wêneyeke bi dest hatî kişandin e ya çar karakteran bi navên Zilamê Zencefîlê, Jina Zencefîlê, Dapîra Zencefîlê û Zarokê Zencefîlê. Ev çar figûr temsîla zilaman, jinan, kesên pîr û zarokan dikin. Her karakterek qutîkekê digire û îfadeyeke têrbûyî nîşan dide. Şêwaza hêsan û geş armanc dike ku girêdanek hestî ava bike û vexwerên vexwar bike ta ku tama zencefîlê biçêjin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Happy Ginger Ale Primary Function: Pakêtkirina Vexwarinê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Happy Ginger Ale Primary Function: Pakêtkirina Vexwarinê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Happy Ginger Ale Primary Function: Pakêtkirina Vexwarinê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Dimensions & Packaging: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Tags: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Research: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspiration: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Project Duration: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Operation Flow: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Team Members: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018