Butterfly Primary Function: کورسی فڕۆکە by James Lee is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Wesayît, Livîn û Veguhastinê Competition Category.
ZîvWesayît· 2020
Butterfly Primary Function: کورسی فڕۆکە
by James Lee
Client: Butterfly Flexible Seating Solutions Limited
Xelata A' Design Award a Zîvîn Winner in Wesayît Category
Verified Award Winner
Verify Award Status for #88997The Design
About Butterfly Primary Function: کورسی فڕۆکە
Book Text: Butterfly سیستەمێکی نەرم و گونجاوی کورسی فڕۆکەیە کە ڕێگە دەدات بگۆڕدرێت لەنێوان کورسییەکانی پلەی ئابووری باڵا و سویتەکانی جێگای ڕاکشانی پلەی بازرگانی. هەر سویتێکی Butterfly دوو کورسی پاڵخراوەی تێدایە کە بەرامبەر بە یەکتر لار کراون، و هەردوو کورسییەکە پێکەوە وەک پلەی ئابووری باڵا دەفرۆشرێن. ستافی ناو کابین دەتوانن کورسی لای پەنجەرە هەڵبگەڕێننەوە بۆ دروستکردنی قەنەفەیەکی تەنیشتی، کە سویتێکی پلەی بازرگانی بۆ یەک گەشتیار دروست دەکات. هەڵگەڕاندنەوەی کورسی لای ڕێڕەوەکەش ڕووبەرێکی گەورەی تەخت بۆ خەوتن دروست دەکات. سیستەمەکە ڕێگە بە بەکارهێنەران دەدات کابینەکە بگونجێنن لەگەڵ داواکاری گۆڕاو و بەشێوەیەکی کاریگەر سوود لە ڕووبەری زەوی وەربگرن.
The Recognition
About the Xelata A' Design Award a Zîvîn
Butterfly Primary Function: کورسی فڕۆکە xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Butterfly Primary Function: کورسی فڕۆکە karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Butterfly Primary Function: کورسی فڕۆکە afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
- Tags
- Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
- Inspiration
- Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
- Project Duration
- The project started in 2014 in Hong Kong and is still ongoing.
- Operation Flow
- Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
- Patents
- Patented
- Team Members
- James Lee
Vincent Tam
Lars Rinne
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