Mi Bluetooth Headset Mini Primary Function: Pakêtkirina Hedsetê by Xiaomi

Mi Bluetooth Headset Mini Primary Function: Pakêtkirina Hedsetê by Xiaomi is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

Mi Bluetooth Headset Mini Primary Function: Pakêtkirina Hedsetê

by Xiaomi

Client: Xiaomi

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

25,065

Verified Award Winner

Verify Award Status for #89158

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Bluetooth Headset Mini Primary Function: Pakêtkirina Hedsetê

Mi Bluetooth Headset Mini pakêtkirinek e ku ji bo hedsetek werzişî ya biçûk hatiye çêkirin. Qalikê hedsetê hindiktirîn e û tenê bişkokek gilover li ser heye. Pakêtkirin wêneyên muzîkjenên navdar bikar tîne, ji ber vê yekê qalikê hêkîdar wek serek û bişkok jî wek devek vekirî tê xwendin. Encam stranbêjek an dirijorek nîşan dide, û karakterek dide berhemek hêsan. Sênîkek PET hedsetê û kontrolker li pêş digire, dema ku têl veşartî dimînin. Pêçekek kaxezê avahiyê hişk digire. Sêwiran dixwaze bala bikarhênerên di navbera 18 û 29 saliyê de bikişîne.

The Recognition

About the Xelata A' Design Award a Zîvîn

Mi Bluetooth Headset Mini Primary Function: Pakêtkirina Hedsetê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Mi Bluetooth Headset Mini Primary Function: Pakêtkirina Hedsetê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Mi Bluetooth Headset Mini Primary Function: Pakêtkirina Hedsetê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensions & Packaging: dimension: height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, packaging, colorful, musician
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge