DIY Spice Blends by Chef Heidi Sernavên Dîjîtal Ên Medya Civakî by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Sernavên Dîjîtal Ên Medya Civakî by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Reklam, Kirrûbirr û Ragihandinê Competition Category.

ZîvReklam· 2020

DIY Spice Blends by Chef Heidi Sernavên Dîjîtal Ên Medya Civakî

by Lize-Marie Swan

Client: Unilever Food Solutions

Xelata A' Design Award a Zîvîn Winner in Reklam Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Sernavên Dîjîtal Ên Medya Civakî

Solutions Food Unilever ji niştecîh Chef Heidi Heckmann (Chef Heidi Heerman, Cape Town) peywirdar kir ku ji bo Robertsons Spice Range Robertsons bikar bîne 11 pêşnîyarên bêhempa yên Spice. Wekî beşek ji kampanyaya "Rêwîtiya me, Rêzeya We" ev bû ku ji bo kampanyaya kêfê ya Facebookê wêne û sêwiranên bêhempa biafirîne. Her hefte Chef Heidi Spice Blends-ê ya yekbûyî ji hêla Facebook-ê Canvas Posts-a ku ji hêla medyayê-dewlemend ve hatî şandin. Her yek ji van serhildanan ji bo dakêşana iPad-ê li ser malpera UFS.com-ê jî heye.

The Recognition

About the Xelata A' Design Award a Zîvîn

DIY Spice Blends by Chef Heidi Sernavên Dîjîtal Ên Medya Civakî xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku DIY Spice Blends by Chef Heidi Sernavên Dîjîtal Ên Medya Civakî karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. DIY Spice Blends by Chef Heidi Sernavên Dîjîtal Ên Medya Civakî afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew