Feira do Alvarinho Kampanyaya Reklamkirinê لەلایەن Fabio Alves

دیزاینی Feira do Alvarinho Kampanyaya Reklamkirinê لەلایەن Fabio Alves خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.

ZîvReklam· 2020

Feira do Alvarinho Kampanyaya Reklamkirinê

لەلایەن Fabio Alves

کڕیار: MarkaBranka

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Reklam

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Feira do Alvarinho Kampanyaya Reklamkirinê

Feira do Alvarinho partiyek şerabê ya salane ye ku li Moncao, li Portûgalê pêk tê. Ji bo ragihandina bûyerê, ew padîşahiyek kevnar û xeyalî hate afirandin. Bi navê xwe û şaristaniya xwe, Padîşahiya Alvarinho, bi vî rengî dîzayn kirin ji ber ku Moncao wekî mirîşka şerabê Alvarinho tête nasîn, di dîroka rastîn, cihan, mirovên sîkoç û efsûnên Moncao de hate binav kirin. Challengeêwaza herî mezin a vê projeyê hilgirtina çîroka rastîn a axê di nav sêwirana karakterê de bû.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Feira do Alvarinho Kampanyaya Reklamkirinê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Feira do Alvarinho Kampanyaya Reklamkirinê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Feira do Alvarinho Kampanyaya Reklamkirinê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
قەبارە و پاکێج: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
تاگەکان: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
تەکنەلۆژیای بەرهەمهێنان: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
هەڵەنگاندنی دیزاین: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
توێژینەوە: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
ئیلهام: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
ماوەی پڕۆژە: From February to July 2019, in Moncao, Portugal.
ڕێڕەوی کارکردن: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
ئەندامانی تیم: Fabio Alves
Marcio da Rocha
Rafael Pereira
کرێدیتی وێنەکان: MarkaBranka, 2019