Macy’s App Redesign Primary Function: بەرنامەی کڕینی مۆبایل by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: بەرنامەی کڕینی مۆبایل by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Teknolojiyên Mobîl, Serlêdan û Nermalavê Competition Category.

ZîvMobîl· 2020

Macy’s App Redesign Primary Function: بەرنامەی کڕینی مۆبایل

by Willy Lai and Dave Torres

Client: Macy's

Xelata A' Design Award a Zîvîn Winner in Mobîl Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s App Redesign Primary Function: بەرنامەی کڕینی مۆبایل

Book Text: بەرنامەی Macy's بەرنامەیەکی کڕینی مۆبایلە کە لە ساڵی ٢٠١٩ بۆ ئامێرەکانی ئەندرۆید و iOS دووبارە دیزاین کرایەوە. بەرنامەکە ڕێگە بە کڕیارەکان دەدات کە بەرهەمەکانی مۆدا، جوانکاری و ماڵەوە لە ڕێگەی مۆبایلی زیرەک یان تابلێتەوە بگەڕێن و بیانکڕن. ڕووکارەکە پاک و سادەیە، و ئاماژە بینراوەکان لە میدیای مۆدا و بەرهەمە تەکنەلۆژیاییەکانی خەڵک وەردەگرێت. ئامرازە کامێراییەکان پشتگیری سکان و پارەدان دەکەن، و تایبەتمەندییەکانی ڕاستی زیادکراو ڕێگە بە کڕیارەکان دەدات کە پێش کڕین پێشبینی بەرهەمەکان بکەن. دووبارە دیزاینکردنەوەکە لەسەر بنەمای لێکۆڵینەوەیەکی بەرفراوانی بەکارهێنەر و ڕایگشتی کڕیارەکان بوو، و بەشداریکردنی بەکارهێنەر دوای دەستپێکردنەکە زیادی کرد.

The Recognition

About the Xelata A' Design Award a Zîvîn

Macy’s App Redesign Primary Function: بەرنامەی کڕینی مۆبایل xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Macy’s App Redesign Primary Function: بەرنامەی کڕینی مۆبایل karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Macy’s App Redesign Primary Function: بەرنامەی کڕینی مۆبایل afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.