Macy’s Website Interface-a Malpery by Willy Lai and Dave Torres

Macy’s Website Interface-a Malpery by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Navber, Danûstendin û Ezmûna Bikarhêner Competition Category.

ZîvNavber· 2020

Macy’s Website Interface-a Malpery

by Willy Lai and Dave Torres

Client: Macy's

Xelata A' Design Award a Zîvîn Winner in Navber Category

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Colors

The Design

About Macy’s Website Interface-a Malpery

Malpera Macy's navberek firotana bi rêya înternetê ye ku destûrê dide kirrûbiran ku li berheman bigerin û wan berheman bikirin ku ji aliyê Macy's ve têne pêşkêşkirin. Malper li gorî nêrînên kirrûbiran ji nû ve hate sêwirandin, ku encama wê rêxistineke paqij û sade bû ku ji medyaya modê û berhemên teknolojiya bikarhêner îlham girtiye. Teknolojiyên webê yên bersivdar destûrê didin gihîştinê bi rêya komputerên laptop, tablet û têlefonên biaqil. Lêkolîneke berfireh rêberiya kar kir, tê de anketên bikarhêneran, hevpeyvîn, ceribandina A/B û ceribandina karîgeriyê. Struktura sadetir pêvajoya kirînê hêsan dike û beşdariya bikarhêneran baştir dike.

The Recognition

About the Xelata A' Design Award a Zîvîn

Macy’s Website Interface-a Malpery xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Macy’s Website Interface-a Malpery karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Macy’s Website Interface-a Malpery afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.