Masstone Damezrandina Navxaneyê ya Bûtîka Modeyê by SpActrum

Masstone Damezrandina Navxaneyê ya Bûtîka Modeyê by SpActrum is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

TuncHundurîn· 2021

Masstone Damezrandina Navxaneyê ya Bûtîka Modeyê

by SpActrum

Client: SpActrum

Xelata A' Design Award a Tuncîn Winner in Hundurîn Category

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Colors

The Design

About Masstone Damezrandina Navxaneyê ya Bûtîka Modeyê

Masstone damezrandineke navxaneyê ya bûtîka modeyê ye li Taiyuan, Chîn. Ev bûtîk li ser du qatan cihê 520 metre çargoşe digire û wek baxçeyekî hundirîn hatiye sazkirin. Şibakeke mezin a nerm û hêdî berbi deriyê têketinê ve diçe, û rampeyek bi platformeke jorîn ve girêdayî ye. Sê derenceyên kurt jî riyên din zêde dikin. Rampe, platform û derence piştgiriyê didin nîşandanên modeyê (runway show), lihevkirinê, firotanê û bikaranîna vala-nişînê. Materyal berhemên aluminyûma anodîzekirî, GRG, terazo û avahiyeke pola pêk tîne. Dîwareke kesk a ku bi awayekî otomatîk tê avdan, geometrîyê nermtir dike. Avahiya beton wek xwe, vekirî hatiye hiştin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Masstone Damezrandina Navxaneyê ya Bûtîka Modeyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Masstone Damezrandina Navxaneyê ya Bûtîka Modeyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Masstone Damezrandina Navxaneyê ya Bûtîka Modeyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan