Hch Primary Function: نەخشەسازیی ناوەوەی بۆتیکی مۆدێ by SpActrum

Hch Primary Function: نەخشەسازیی ناوەوەی بۆتیکی مۆدێ by SpActrum is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZîvHundurîn· 2021

Hch Primary Function: نەخشەسازیی ناوەوەی بۆتیکی مۆدێ

by SpActrum

Client: SpActrum

Xelata A' Design Award a Zîvîn Winner in Hundurîn Category

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Colors

The Design

About Hch Primary Function: نەخشەسازیی ناوەوەی بۆتیکی مۆدێ

Book Text: HCH بۆتیکێکی مۆدێیە کە لە مۆڵێکی کڕین و فرۆشتنی مۆدێرندا هەڵکەوتووە. نەخشەسازییەکە پشت بە هۆڵی ستوونی هاوسەنگ دەبەستێت، کە بیرمان لە پلانی باسیلیکایەکی کلاسیک دەخاتەوە. لەبەر ئەوە ناوەوەکە لە خەسڵەتێکی بازرگانییەوە بۆ خەسڵەتێکی پیرۆز دەگۆڕێت. رێکخستنەکە هەروەها پشت بە پەرستگا کۆنەکانی یۆنان و بنەماکانی تەوەری بینایی ئاکرۆپۆلیس دەبەستێت. سێ پردی پەمەیی بەشێوەیەک رێکخراون کە ئاڕاستەی یەکتری دەکەن و سەردانکەرەکان بەناو بۆشاییە قووڵەکەدا رێنمایی دەکەن. دەکرێت مانیکێنەکان بخرێنە ناو ئەو کونانەی سەر رووی پردەکانەوە بۆ دروستکردنی رانوێ. کۆنکریتی بەهێزکراوی خانەشیشە، تیراتزۆ و پۆڵا بەکارهاتوون.

The Recognition

About the Xelata A' Design Award a Zîvîn

Hch Primary Function: نەخشەسازیی ناوەوەی بۆتیکی مۆدێ xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Hch Primary Function: نەخشەسازیی ناوەوەی بۆتیکی مۆدێ karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Hch Primary Function: نەخشەسازیی ناوەوەی بۆتیکی مۆدێ afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG