Pop Up Magazine Sernavê Vekirinê لەلایەن Rafael de Araujo

دیزاینی Pop Up Magazine Sernavê Vekirinê لەلایەن Rafael de Araujo خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Fîlm, Vîdyo û Anîmasyonê.

ZîvFîlm· 2020

Pop Up Magazine Sernavê Vekirinê

لەلایەن Rafael de Araujo

کڕیار: Pop Up Magazine

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Fîlm

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Pop Up Magazine Sernavê Vekirinê

Proje rêwîtiyek bû ku mijarên Escape (mijara ji bo 2019) bi awayekî berbiçav û fêrker vekolîn, guhertin, tiştên nû û encamên ji vê yekê nîşan da. Hemû dîtbar paqij û hêsan e ji bo temaşekirinê, berevajî rastiya bêbextî ya ji çalakiya revînê. Sêwiran bi domdarî tê guhartin û şêwazên morfê di anîmasyonê de çalakiya xwendinê ya repaptîzasyonê, ya ku ji hêla rewşek cûrbecûr ve dibe sedema, nîşan dide. Escape xwedî wateyên cuda, şîrovekirin û niqaşê ji lîstikê ji cidî vedihewîne.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Pop Up Magazine Sernavê Vekirinê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Pop Up Magazine Sernavê Vekirinê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Pop Up Magazine Sernavê Vekirinê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
قەبارە و پاکێج: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
تاگەکان: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
تەکنەلۆژیای بەرهەمهێنان: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
هەڵەنگاندنی دیزاین: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
توێژینەوە: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
ئیلهام: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
ماوەی پڕۆژە: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
ڕێڕەوی کارکردن: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
ئەندامانی تیم: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
کرێدیتی وێنەکان: Rafael de Araujo, 2019.