Interesting White Primary Function: ناوەوەی نووسینگە، ناوەوەی شوونمای بەرهەم by Kay Deng is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.
ZîvHundurîn· 2020
Interesting White Primary Function: ناوەوەی نووسینگە، ناوەوەی شوونمای بەرهەم
by Kay Deng
Client: Setone Design
Xelata A' Design Award a Zîvîn Winner in Hundurîn Category
Verified Award Winner
Verify Award Status for #97635The Design
About Interesting White Primary Function: ناوەوەی نووسینگە، ناوەوەی شوونمای بەرهەم
Book Text: سپیی سەرنجڕاکێش ناوەوەیەکی نووسینگەیە کە هەروەها وەک شوونمایەک بۆ پەردەی شووشەیی هاوردەکراو خزمەت دەکات. ئەم بۆشاییە کە ٨٠ مەتر چوارگۆشەیە لە بینایەکی نووسینگە لە شێنجن، چین دایە، لەگەڵ دیمەنی کەناراوی هۆنگ کۆنگ. ناوچەیەکی پێشوازیی فرەکاری نزمکراوە پشتگیری کۆبوونەوەی ئارام، پێشکەشکردنی بەرهەمی نوێ و کاری نەرمونیان دەکات. سندووقی ڕووناکی، ئاوێنە و سیستەمێکی ڕێنمایی سەرنج بۆ لای پەردە شووشەییەکان ڕادەکێشن و هەستی بۆشایی فراوان دەکەن. کەرەستەکان بریتین لە بەرزاییکردنی داری، بەردی ڕەشی مەنگۆلی، شووشەی زۆر سپی و تەختەی لاکەکراو.
The Recognition
About the Xelata A' Design Award a Zîvîn
Interesting White Primary Function: ناوەوەی نووسینگە، ناوەوەی شوونمای بەرهەم xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Interesting White Primary Function: ناوەوەی نووسینگە، ناوەوەی شوونمای بەرهەم karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Interesting White Primary Function: ناوەوەی نووسینگە، ناوەوەی شوونمای بەرهەم afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is located in an office building in Shenzhen, China with views of the Hong Kong coastline, and is an imported glass partition company. When customers visit, this is also the showroom of their products. Need to use as many products as possible without making the space cumbersome and highlighting the company culture.
- Dimensions & Packaging
- Project scale is 80 square meters
- Tags
- Office, showroom, sunken, glass partition, multifunctional
- Production Technology
- Wooden floor, Mongolian black, ultra-white glass partition, lacquered board
- Design Challenge
- Using the marketing design method summarized by the company for many years, in the case of small project space, the functional division ratio between the exhibition hall and the office is reasonably allocated. Starting from the company's sales purpose, leaving the best scale and landscape to the reception area and conference room, so that customers visiting can see the best presentation of the product, so as to better sell it.
- Research
- In order to impress visitors, the designer artistically turns the product into a living exhibit. It is not the normal appearance, it will stimulate people to think of more possibilities of using the product, so as to achieve the purpose of sales.
- Inspiration
- When an 80-square-meter office needs to be a product showroom, the designer makes the product a high degree of living and becomes the protagonist of the space, leaving the best landscape to the customers. The designer was inspired by the Japanese garden corridor, and set up a sunken multifunctional reception area to make business communication more like a chat between friends, and you can see the striking slogans on the product to impress customers during the conversation.
- Project Duration
- This project was started in August 2019, and was finished in November 2019 in Shenzhen, China.
- Operation Flow
- The combination of the light box, the guidance system and the glass partition makes the focus on the product, which weakens the impression that the body space is not large. The sense of space extension created by the mirror also highlights the product in the space. The sunken multifunctional reception area, in addition to receiving guests daily, can also be used as a display area for new product launches, and a good choice for employees to work freely.
- Patents
- Copyrights belong to Kay, 2020
- Team Members
- Kay
Don
Jef
Ling - Image Credits
- Ling,2020
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