Youngor Fashion Concept Store Primary Function: نەخشەسازیی ناوەوەی فرۆشگا by Jeffrey Zee

Youngor Fashion Concept Store Primary Function: نەخشەسازیی ناوەوەی فرۆشگا by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZîvHundurîn· 2020

Youngor Fashion Concept Store Primary Function: نەخشەسازیی ناوەوەی فرۆشگا

by Jeffrey Zee

Client: JFR Studio

Xelata A' Design Award a Zîvîn Winner in Hundurîn Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Youngor Fashion Concept Store Primary Function: نەخشەسازیی ناوەوەی فرۆشگا

Book Text: فرۆشگای بیرۆکەیی مۆدەی یانگۆر نەخشەسازییەکی ناوەوەی فرۆشگایە کە ٥٠٠٠ مەتری چوارگۆشە دادەپۆشێت. بینا سەرەکییەکە نیوگۆیەکە بە ڕووکارێکی شووشەیی. ناوەوەکە بە تەواوی لابرا و لولەیەکی ناوکی چەتر-شێوە لە ناوەندەکەدا دروستکرا. کونکردنی هەڕەمەکی لە ڕووی چەترەکەدا ڕێگە بە ڕووناکیی سروشتی دەدات بێتە ژوورەوە و کاریگەرییەکی نەرمی ڕووناکی و سێبەر دروست دەکات. لولە ناوکییەکە ئاسانسۆرێک هەڵدەگرێت و نهۆمەکان بەیەکەوە دەبەستێتەوە. پلیکانە پانەکانی دەروازە بۆ نمایشکردنی بەرهەم و بۆ دانیشتن بەکاردێن. تۆڕی مەعدەنی، خەیزەرانی چنراو و تیراتزۆ بەکارهێنران.

The Recognition

About the Xelata A' Design Award a Zîvîn

Youngor Fashion Concept Store Primary Function: نەخشەسازیی ناوەوەی فرۆشگا xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Youngor Fashion Concept Store Primary Function: نەخشەسازیی ناوەوەی فرۆشگا karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Youngor Fashion Concept Store Primary Function: نەخشەسازیی ناوەوەی فرۆشگا afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.