Status Audio Nasnameya Brandê by Ryan Paonessa

Status Audio Nasnameya Brandê by Ryan Paonessa is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Reklam, Kirrûbirr û Ragihandinê Competition Category.

TuncReklam· 2020

Status Audio Nasnameya Brandê

by Ryan Paonessa

Client: Ryan Paonessa Design

Xelata A' Design Award a Tuncîn Winner in Reklam Category

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Verified Award Winner

Verify Award Status for #98408

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Status Audio Nasnameya Brandê

Status Audio nasnameyeke brandê ye ku ji bo pargîdaniyeke stereoya rasterast-bo-xerîdar li New Yorkê hatiye afirandin. Logotype şêwaza herikîna pêlekî dengî ya sade dişibihîne, her tîp heman rêça tîk û kevanê dişopîne. Şêwaza pêla dengî ya paqijkirî di heman demê de wekî nîşaneke duyemîn kar dike li cihên ku logotype ne pêwîst e. Reng û cureyê nivîsê nasnameya dîtbarî di pakêtkirinê, malperê, materyalên çapê û materyalên bazarkirinê de yekgirtî dikin. Sereqebên guhdanê ti logo hilnagirin, tenê kodeke berhemê ya taybet, ku nêzîkatiyeke minîmal û kelûpelî nîşan dide. Pakêtkirin di çend mezinahiyan de tê pêşkêşkirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Status Audio Nasnameya Brandê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Status Audio Nasnameya Brandê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Status Audio Nasnameya Brandê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensions & Packaging: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tags: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Production Technology: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Design Challenge: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Research: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspiration: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Project Duration: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Operation Flow: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Team Members: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Image Credits: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.