Mitsubishi eK X (Cross) Primary Function: بڕۆشوور by Tomohira Kodama

Mitsubishi eK X (Cross) Primary Function: بڕۆشوور by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Reklam, Kirrûbirr û Ragihandinê Competition Category.

ZîvReklam· 2020

Mitsubishi eK X (Cross) Primary Function: بڕۆشوور

by Tomohira Kodama

Client: Mistubishi Motors

Xelata A' Design Award a Zîvîn Winner in Reklam Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Primary Function: بڕۆشوور

Book Text: میتسۆبیشی eK X بڕۆشوورێکە کە بۆ ئۆتۆمبێلێکی بچووکی جۆری کرۆسئۆڤەر دروستکراوە. بڕۆشوورەکە ئۆتۆمبێلەکە وەک مۆدێلێکی بچووک نیشان دەدات کە خەسڵەتی SUVی هەیە، شێوازێکی چالاک و بەکارهێنانێکی کەمی سووتەمەنی. دیزاینی ڕووکار (لایاوت) شوێن بیرۆکەی "دڕندەی خۆشەویست" (Cute Beast) کەوتووە کە هەروەها ڕابەری دیزاینی دەرەوەی ئۆتۆمبێلەکەش بووە. تێکەڵەیەکی ئازایانەی ڕەنگی زەرد و ڕەش بەکارهاتووە بۆ ڕاکێشانی سەرنج لە یەکەم بینینەوە. هەر تایبەتمەندییەک و پێشکەوتنێک بە ڕیزبەندییەکی ڕوون نیشان دراوە. بڕۆشوورەکە دروستکراوە بۆ گەیشتن بەو کڕیارانەی کە دەیانەوێت شتێکی نوێ تاقی بکەنەوە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Mitsubishi eK X (Cross) Primary Function: بڕۆشوور xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Mitsubishi eK X (Cross) Primary Function: بڕۆشوور karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Mitsubishi eK X (Cross) Primary Function: بڕۆشوور afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release