Fontworks Inc. Tokyo Naveroka Sereke: Dîzaynkirina Hundirî ya Navenda Sereke by Tomohiro Katsuki

Fontworks Inc. Tokyo Naveroka Sereke: Dîzaynkirina Hundirî ya Navenda Sereke by Tomohiro Katsuki is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

TuncHundurîn· 2020

Fontworks Inc. Tokyo Naveroka Sereke: Dîzaynkirina Hundirî ya Navenda Sereke

by Tomohiro Katsuki

Client: Prism Design

Xelata A' Design Award a Tuncîn Winner in Hundurîn Category

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Colors

The Design

About Fontworks Inc. Tokyo Naveroka Sereke: Dîzaynkirina Hundirî ya Navenda Sereke

Deqa Pirtûkê: Fontworks Inc. Tokyo hundirê navenda serekî ye bo weşanxaneyeke curetîpê (type foundry), ku li qata pêncemîn a avahiyeke li Minato-ku, Tokyo, cih girtiye. Ev ofîs 431 mêtroyên çargoşeyî digire û li dora yekbûna xebata analog û dîjîtal hatiye plansaziyê. Mêzeke bi şiklê "C" alîkariya karên afirînerî û hevkariya di navbera karmendan de dike. Ekraneke mezin a li navenda dîwarekê danîye bi Laboratûara Afirînerî ya li Fukuoka ve girêdayî dimîne, wisa ku her du şûn dikarin bi rêya înternetê ragihandinê pêk bînin. Kursiyeke bi şiklê pêlekanan a nêzî derî, dibe sedema civînên nefermî yên bi mêvanan re. Materyal jî tê de karpêt-taxîl, dar, Corian, polayî û tabloya korkê hene.

The Recognition

About the Xelata A' Design Award a Tuncîn

Fontworks Inc. Tokyo Naveroka Sereke: Dîzaynkirina Hundirî ya Navenda Sereke xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Fontworks Inc. Tokyo Naveroka Sereke: Dîzaynkirina Hundirî ya Navenda Sereke tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Fontworks Inc. Tokyo Naveroka Sereke: Dîzaynkirina Hundirî ya Navenda Sereke pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fontworks Inc. moved its headquarters from Fukuoka City, Fukuoka Prefecture, to Minato-ku, Tokyo, for the purpose of providing further communication business and expanding our business.
Even in the new office, build have set keywords such as "Fusion of analog and digital", “fusion of creative and engineering”, “work while playing”, and “collaboration among employees” so that we can embody “Character More Freely”
Dimensions & Packaging: AREA:Total 431㎡
Located on the 5th floor of the building.
Ceiling height:CH2900ｍm（slab:H4100ｍｍ）
Tags: Interior, Office, Design ,Font
Production Technology: From paper media to the on-screen era, there are also many such as AR / VR. It extends to dimensions. In addition to creating a typeface that is optimal for the environment in which characters are displayed, it is essential to develop technologies that take into account the environment of the customer being used.Even in the new office, Fontworks have set keywords such as "Fusion of analog and digital", “fusion of creative and engineering”, “work while playing”, and “collaboration among employees” so that we can embody “Character More Freely” Made. Will create, nurture and provide free ideas in our natural environment so that Fontworks can continue to provide services that are close to such changes in the environment.

MATERIAL LIST
1.Original Color Carpet Tile
2.Concrete PVC ＆ Laminated Sheets
3.Wood PVC
4.PAINT
5.Corian
6.Aluminum Paint ＆Laminated Sheets
7.Wood Melamine decorative board
8.Artificial greening
9.OSB pattern Original Laminated Sheets
10.Artificial leather fabric
11.BLACK ＆ WHITE Writing Laminated Sheets
12.Steel（BLACK ＆ WHITE Paint）
13.Cork board
Design Challenge: In 2018, when Fontworks celebrated our 25th anniversary, have formulated a tag line called “Character More Freely” with all our employees, and have been developing specific business activities over the past year. The fonts that Fontworks have consistently provided since our founding are also evolving at a tremendous speed in the environment in which they are used. From paper media to the on-screen era, there are also many such as AR / VR. It extends to dimensions. In addition to creating a typeface that is optimal for the environment in which characters are displayed, it is essential to develop technologies that take into account the environment of the customer being used.
Considering their history and beliefs, it was difficult to give an answer on what the future should be like with their approval.
Research: We used various spreadsheet matrices to extract the root of the design.
Fusing the past and the present to find out what the future should be.
Both conventional and latest are needed, Hybridize them to create a new standard.
Inspiration: On the there is an initial “C” -shaped desk that is common to keywords such as “Creative and Collaboration” that are necessary for a new office environment. In addition, a large display that is always connected to Creative Lab from Fukuoka is installed in the center of the wall to enable active communication between the two sites in online. At the entrance, there was a stair-shaped bench and display, and a space for casual communication with people outside the company was created while ensuring
Project Duration: ADD:Nisshin Aoyama Building 5F, 3-4 Kita Aoyama, Minato-ku, Tokyo, Japan,
The project design started in Feb 2019 in Fukuoka,Japan and finished in July 2019. Construction started in Tokyo in Aug 2019 and finished in Dec 2019.
Operation Flow: The characters have changed from handdraft typefaces to digital fonts with the times, but both co-exist without changing.
Analog and digital, Traditional and new technologies...
People change, but the essence does not change.
Considers the essence of mankind and expressed office space design from the font.
Team Members: 1.Tomohiro Katsuki : PRISM DESIGN
2.Masanori Kobayashi : PRISM DESIGN
3.Yao Di : PRISM DESIGN
4.Naoki Ohtake : Design Studio GAKU
Image Credits: All Photo Image : PHOTOGRAPHER,Katsumi Hirabayashi