Five Senses Feast Sêwirana Cihê Bûyerê by Rong Chen and Artgital

Five Senses Feast Sêwirana Cihê Bûyerê by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Çalakî û Bûyerê Competition Category.

TuncÇalakî· 2020

Five Senses Feast Sêwirana Cihê Bûyerê

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

Xelata A' Design Award a Tuncîn Winner in Çalakî Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Five Senses Feast Sêwirana Cihê Bûyerê

Ziyafeta Pênc Hestan sêwiraneke cihê bûyerê ye ku ji bo festîvaleke tama wîskiyê li Taipei, Taywan, hatiye afirandin. Sêwiran pênc sazûmanên sereke yên etkileşimî û berxweke tamkirinê pêşkêş dike. Ekraneke şefaf a bi lêdan û şûşeyeke sê-lîtreyî pêvajoya çêkirinê dîmenî dike. Spotlighteke dengî û panelek mezin a ekrana lêdanê mêvanan di navbera naveroka dîtbarî û bihîstbarî de rêve dike. Hevrîşimê rastîn, digel bandorên dengî, xwe li gerra wîskiyê dişibihîne. Nûmayîşeke ronahiya etkileşimî şûşeyên wîskiyê bikar tîne da ku pêşketina di firaqên şerabê yên sherry de bîne bîra mêvanan. Mebest rêwîtiyeke tamkirinê ya çalak û bindest e.

The Recognition

About the Xelata A' Design Award a Tuncîn

Five Senses Feast Sêwirana Cihê Bûyerê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Five Senses Feast Sêwirana Cihê Bûyerê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Five Senses Feast Sêwirana Cihê Bûyerê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags: Even Space Design, Glenmorangie WhiskyFest,
Design Challenge: The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research: New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration: Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration: Taipei, Taiwan
Operation Flow: By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents: Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members: Rong Chen
Artgital Interactive Solutions
Image Credits: IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong