The Mix Land Fonksiyona Bingehîn: Firotgeha Cilûbergên Kolanan by Yuan Lijun

The Mix Land Fonksiyona Bingehîn: Firotgeha Cilûbergên Kolanan by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

TuncHundurîn· 2020

The Mix Land Fonksiyona Bingehîn: Firotgeha Cilûbergên Kolanan

by Yuan Lijun

Client: Xianxiang Design

Xelata A' Design Award a Tuncîn Winner in Hundurîn Category

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Verified Award Winner

Verify Award Status for #99894

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Colors

The Design

About The Mix Land Fonksiyona Bingehîn: Firotgeha Cilûbergên Kolanan

Nivîsa Pirtûkê: The Mix Land firotgehek cilûbergên kolanan e li Hangzhou, Chîn. Konsepta sêwiranê ji wêneyê laboratûwarekê dest pê dike û çanda kolanê li ser pêşandana hundir bicîh dike. Sê sazkariyên hunerî yên dînamîk, ku wekî derxistina enerjiyê, hilweşandin û maseya hilweşandinê têne binavkirin, deng, dîtbarî û destlêdanê li hev dicivînin da ku ezmûnek têkilîdar biafirînin. Şîna neonî ya bi tîrbûna bilind, pencere û derîyên rengîn û ekranên dîjîtal aksentên sereke yên dîtbarî pêk tînin. Sazkariyên pêşandanê dikarin di nav valahiya vekirî de ji nû ve werin rêzkirin, ji ber vê yekê firotgeh xwe li her du hewcedariyên bazirganî û ezmûnî digunce.

The Recognition

About the Xelata A' Design Award a Tuncîn

The Mix Land Fonksiyona Bingehîn: Firotgeha Cilûbergên Kolanan xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku The Mix Land Fonksiyona Bingehîn: Firotgeha Cilûbergên Kolanan tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. The Mix Land Fonksiyona Bingehîn: Firotgeha Cilûbergên Kolanan pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019