Skip to content
South Branch Sign Ресторан Интерьер Дизайны by Tiao Ouyang

South Branch Sign Ресторан Интерьер Дизайны by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award Коло байгеси in Ички Мейкиндик жана Көргөзмө Дизайны Competition Category.


КолоИнтерьер· 2020

South Branch Sign Ресторан Интерьер Дизайны

by Tiao Ouyang

Client: Oytt Design

A' Design Award Коло байгеси Winner in Интерьер Category

8,243

Verified Award Winner

Verify Award Status for #100068

Colors

The Design

About South Branch Sign Ресторан Интерьер Дизайны

Китеп Тексти: South Branch Sign — Чанчжоу шаарындагы гонконгдук стилдеги тармактык ресторандын интерьер дизайны. Долбоор жалпы 500 чарчы метр аянтты камтыйт. Ар түрдүү материалдар менен түстөр функционалдык аймактарды аныктайт, ошондуктан физикалык бөлүүчү тосмолор азайтылып, жайгаштыруу көзгө көрүнбөгөн бөлүнүштөр аркылуу окулат. Терраццо, жыгач, тери жана күзгү мейкиндиктин бай жана ар түрдүү текстурасын түзөт. Жылмакай сызыктар дубалдар менен шыпты бойлой өтөт, ал эми орнотулган жарык майда деталдарды баса белгилейт. Натыйжада жөнөкөй текстурага жана акылга сыярлык, заманбап мүнөзгө ээ болгон тынч жана айкын мейкиндик пайда болот.

The Recognition

About the A' Design Award Коло байгеси

South Branch Sign Ресторан Интерьер Дизайны – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. South Branch Sign Ресторан Интерьер Дизайны жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. South Branch Sign Ресторан Интерьер Дизайны муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging
The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags
Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology
The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge
Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research
The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration
This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration
The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow
With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents
Copyrights belong to Tiao Ouyang, 2019.
Team Members
Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits
Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate