Beauty United Space Салондун ички дизайны by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Алтын байгеси in Ички Мейкиндик жана Көргөзмө Дизайны Competition Category.
АлтынИнтерьер· 2020
Beauty United Space Салондун ички дизайны
Client: DDDD Creative Company
A' Design Award Алтын байгеси Winner in Интерьер Category
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- Verified Award Winner
- Verify Award Status for #104564
The Design
About Beauty United Space Салондун ички дизайны
Beauty United Space — Кытайдын Ухан шаарында жайгашкан чач жана сулуулук салону. Ички мейкиндиги болжол менен 220 чарчы метрди ээлеп, чач кыркуу, стилдештирүү жана макияж кызматтарын бир жерге бириктирет. Бренддин айырмалуу белгисинин негизги түстөрү аймактарды бөлүп, күчтүү түс карама-каршылыктарын жаратат. Бүткүл мейкиндикте тема катары автобустун абстракттуу элементтери колдонулган. Материалдардын катарына даяр террацо панелдери, цемент плиткалары, күзгүдөй жалтырак жана щётка менен иштетилген дат баспас болот жана калыпталган пластик отургучтар кирет. Интерактивдүү аймактар жана продукциянын көргөзмөлөрү коноктордун брендди түшүнүүсүнө жардам берет.
The Recognition
About the A' Design Award Алтын байгеси
Beauty United Space Салондун ички дизайны – A' Design Award Алтын байгесинин жеңүүчүсү, биринчи класстагы, укмуштуудай жана көрүнүктүү дизайндарга берилген эң бедели жогору таануу. Алтын жеңүүчүлөр – өтө жаңычыл, көрөгөч, көз уялтырарлык жаркыраган чыгармалар, алар авторлорунун таланты, акылмандыгы жана чеберчилигин чагылдырат. Beauty United Space Салондун ички дизайны эң жогору бааланган, тренд жараткан, монументалдуу ойлоп табуу болуп, теңдешсиз баалуулук берет деп күтүлөт. Бул Алтын байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейткен укмуштуудай, сыйлуу долбоор. Beauty United Space Салондун ички дизайны катуу каалоо жаратат, ышкыны ойготот, чыгармачылыкка үндөйт жана арбайт.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Dimensions & Packaging
- About 220 square meters.
- Tags
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- Production Technology
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Design Challenge
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Research
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Inspiration
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Project Duration
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Operation Flow
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Team Members
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - Image Credits
- Photographer: Sensor Images
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