3 Mobile Lifestyle Store Primary Function: Чекене соода интерьеринин дизайны by Yan Yik Lun and Marco Choi

3 Mobile Lifestyle Store Primary Function: Чекене соода интерьеринин дизайны by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award Күмүш байгеси in Ички Мейкиндик жана Көргөзмө Дизайны Competition Category.

КүмүшИнтерьер· 2021

3 Mobile Lifestyle Store Primary Function: Чекене соода интерьеринин дизайны

by Yan Yik Lun and Marco Choi

Client: IMO design

A' Design Award Күмүш байгеси Winner in Интерьер Category

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Verified Award Winner

Verify Award Status for #108092

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 3 Mobile Lifestyle Store Primary Function: Чекене соода интерьеринин дизайны

Book Text: 3 Mobile Lifestyle Store – бул Гонконгдогу мобилдик тармак бренди үчүн иштелип чыккан чекене соода интерьеринин дизайны. Дүкөн 150 чарчы метрди ээлейт. Карама-каршы кара жана ак тилкелер мейкиндиктин ар бир бурчунан өтүп турат. Кең диагоналдык сызыктар сызыктуу жарык тилкесин жана пол оюмун калыптандырат. Жыгач оймо-чиймелер шайкештик жана жөнөкөйлүк сезимин кошумчалайт. Кардарларга кызмат көрсөтүү аймагы биринчи класстагы учак орундарынан илхам алган ызы-чуу сиңирүүчү кездеме бөлүктөрдү колдонот. Ачыла турган айнек бөлүктөрү бар жабык устакана окуу сабактарын өткөрөт жана иш-чаралар үчүн соода аймагына ачылышы мүмкүн.

The Recognition

About the A' Design Award Күмүш байгеси

3 Mobile Lifestyle Store Primary Function: Чекене соода интерьеринин дизайны – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. 3 Mobile Lifestyle Store Primary Function: Чекене соода интерьеринин дизайны сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. 3 Mobile Lifestyle Store Primary Function: Чекене соода интерьеринин дизайны баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
Dimensions & Packaging: Total floor area: 150 metre square.
Tags: 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
Production Technology: For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
Design Challenge: The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
Research: The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
Inspiration: The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
Project Duration: The project started in Match 2019 in Hong Kong and finished in July 2019.
Operation Flow: The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung
Image Credits: IMO design, Bobby Wu