After a Bird Fell Down Сүрөттүү китеп by Shu Wei Chang

After a Bird Fell Down Сүрөттүү китеп by Shu Wei Chang is a highly esteemed winner of the very prestigious 2022 A' Design Award Коло байгеси in Басма жана Басылган Медиа Дизайны Competition Category.

КолоБасма· 2022

After a Bird Fell Down Сүрөттүү китеп

by Shu Wei Chang

Client: Shu-Wei Chang

A' Design Award Коло байгеси Winner in Басма Category

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Verified Award Winner

Verify Award Status for #130690

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About After a Bird Fell Down Сүрөттүү китеп

Куш Кулап Түшкөндөн Кийин - бул тешик китеп менен көлөмдүү (pop-up) китептин түзүлүшүн айкалыштырган сүрөттүү китеп. Китептин өлчөмү 105ден 150 миллиметрге чейин, калыңдыгы болжол менен 27 миллиметр, бул кичинекей куштун көлөмүнө жакын. Барактар ачылган сайын тешик чоңоюп, өнүп чыккан ныш бийиктей берет, ал эми китептин өзү жукара берет. Мукабасы ак түстө, кум сымал текстурага ээ жана басма жол менен түшүрүлгөн жашыл каздын мамыгы сүрөттөлгөн айнек сымал тунук чапталма чүкүрдөлгөн ойдуңдун ичинде жайгашкан. Дизайн өткөн убакыттын өзү менен алып келген жоготуулар менен жаңы өсүштү бир мезгилде көрсөтөт.

The Recognition

About the A' Design Award Коло байгеси

After a Bird Fell Down Сүрөттүү китеп – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. After a Bird Fell Down Сүрөттүү китеп жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. After a Bird Fell Down Сүрөттүү китеп муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensions & Packaging: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Tags: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Production Technology: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Design Challenge: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiration: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.