Коло Билим берүү · 2023
Gaenyeomsuda Окуу китеби
- A' Design Award Коло байгеси 2023 in Билим берүү
- CLIENT: Mirae-N
- Estimated Number of Design Views: 29,876
- Verification code 88109B1786 · Verify this award
Colors
About Gaenyeomsuda Окуу китеби
Гаэньёмсуда — өспүрүм окуучулар үчүн иштелип чыккан математика окуу китеби. Бул ат «түшүнүктөр математикада баары» дегенди билдирген сөз айкашынын кыскартылган түрү. Логотипте сүйлөшүү бөлүкчөсүнүн (speech balloon) мотиви жана кол менен тартылган стиль колдонулган, бул өспүрүмдөр маданиятына мүнөздүү кыскартуулар менен ыңгайлаштырууну чагылдырат. Максат — математиканы окууну досуң менен маектешкендей сезимге айландыруу, ошондуктан окуучулар китепти ачканда тынчсызданышпайт. Китептин өлчөмү 210х260 миллиметрди түзөт. Бардык беттер мат ламинация менен капталган, ал эми логотип жана иллюстрациялар тунук эпоксид менен капталган.
About the A' Design Award Коло байгеси
Gaenyeomsuda Окуу китеби – A' Design Award Коло байгесинин жеңүүчүсү, чыгармачылыгы, тапкычтыгы жана зээндүүлүгү менен айырмаланган сонун дизайндарга берилген жогорку бедели бар таануу. Коло жеңүүчүлөр – жетиштүү чеберчиликтүү жана таасирдүү чыгармачыл туундулар, алар авторлорунун бай тажрыйбасын, элестетүүсүн жана тапкычтыгын ырастайт. Gaenyeomsuda Окуу китеби жогору бааланган, суктанууга жана сүйүүгө татыган буюм, өзгөчө кесипкөй жана жаңычыл болот деп күтүлөт. Бул Коло байгени жеңген дизайн искусство, илим, дизайн жана технологиядагы мыкты практиканы камтыйт жана майда-чүйдөсүнө көңүл бургандыгы менен мыкты. Gaenyeomsuda Окуу китеби муктаждыкты сонун канааттандырат, каалоого тийет, сезимдерди арбайт жана кызыгууну козгойт.
Press Kit
- Unique Properties
- GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
- Dimensions & Packaging
- 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy - Tags
- Textbook,Education,Print,Design,Branding
- Production Technology
- The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying - Design Challenge
- Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
- Research
- Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
- Inspiration
- Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above. - Project Duration
- The project was from August 2022 to November 2022 and it went on sale from December 2022
- Operation Flow
- Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
