Hch Мода бутигинин интерьер дизайны by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Күмүш байгеси in Ички Мейкиндик жана Көргөзмө Дизайны Competition Category.
КүмүшИнтерьер· 2021
Hch Мода бутигинин интерьер дизайны
by SpActrum
Client: SpActrum
A' Design Award Күмүш байгеси Winner in Интерьер Category
Verified Award Winner
Verify Award Status for #95823The Design
About Hch Мода бутигинин интерьер дизайны
HCH — заманбап соода борборунда жайгашкан мода бутиги. Дизайн классикалык базиликанын планын эске салган симметриялуу мамылуу залдан үлгү алат. Ошондуктан интерьер коммерциялык мүнөздөн ыйык мүнөзгө өтөт. Планировка ошондой эле байыркы грек ийбадатканаларына жана Акрополдун визуалдык огу принциптерине негизделген. Үч кызгылт көпүрө бири-бирине карай багытталып, коноктерду терең мейкиндик аркылуу алып барат. Манекендерди көпүрөнүн бетиндеги тешиктерге киргизип, подиум түзүүгө болот. Айнек була менен бекемделген бетон, терраццо жана болот колдонулган.
The Recognition
About the A' Design Award Күмүш байгеси
Hch Мода бутигинин интерьер дизайны – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. Hch Мода бутигинин интерьер дизайны сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. Hch Мода бутигинин интерьер дизайны баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
- Dimensions & Packaging
- 700 sqm
- Tags
- Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
- Production Technology
- GRC, Terrazzo, Steel,
- Design Challenge
- The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
- Research
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
- Inspiration
- The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
- Project Duration
- Design: 2017-2018
Construction Completed: 2019 - Team Members
- Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan, - Image Credits
- Hanqi LI, Zefeng ZHANG
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