Opus Serious Little Squid Munus Primarium: Identitas Visualis a designatore Youjia Gu est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.
AesGraphica· 2020
Serious Little Squid Munus Primarium: Identitas Visualis
Cliens: MET Creative Brand
Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica
Victor Praemii Verificatus
Verifica Statum Praemii pro #100470Designum
De Serious Little Squid Munus Primarium: Identitas Visualis
Textus Libri: Sepia Parva Seria est identitas visualis condita pro nota tabernae cibariae. Identitas circa A Zheng aedificatur, personam sepiae quae operarios officii urbani repraesentat. Particularia sicut fascia colli et pannus capitis personam facile cognoscibilem reddunt. Stilus graphicus pelliculas mutas nigro-albas sequitur, humore frigido et scaenis comicis simplicibus utens. Series imaginum "theatrum interius" nominata vitam cotidianam in urbe magna praesentat. Consilium est tonum notae positivum aedificare et vinculum arctum cum consumptoribus iuvenibus creare.
Agnitio
De Praemium A' Design Award Aeneum
Serious Little Squid Munus Primarium: Identitas Visualis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Serious Little Squid Munus Primarium: Identitas Visualis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Serious Little Squid Munus Primarium: Identitas Visualis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
- Dimensiones et Involucrum
- The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
- Notulae
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
- Technologia Productionis
- Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
- Provocatio Designandi
- Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
- Investigatio
- Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
- Inspiratio
- With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
- Duratio Operis
- The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
- Cursus Operationis
- In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
- Patentes
- Copyrights belong to Youjia Gu, 2019.
- Membra Turmae
- Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei - Agnitiones Imaginum
- Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.
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