Lord Qu Munus Identitatis Visualis ab Siyu Xu

Opus Lord Qu Munus Identitatis Visualis a designatore Siyu Xu est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2020

Lord Qu Munus Identitatis Visualis

a Siyu Xu

Cliens: MET Creative Brand

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

8,939

Victor Praemii Verificatus

Verifica Statum Praemii pro #100477

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Lord Qu Munus Identitatis Visualis

Dominus Qu est identitas visualis creata pro nota cibi levis in urbe Quzhou, Sinis. Haec identitas culturam cibi Sinensis traditionalem modo moderno consumptoribus iunioribus praesentat. Persona Confucio innixa symbolum centrale efficit, et nodus capillorum personae in formam panis vaporati fingitur. Picturae lineares animatae personam cum notis historicis, ut draco volans, Templum Confucii, et nubes auspicatae, coniungunt. Symbolum nasi suilli in vasis vaporandis, instrumentis mensae, lucernis, et tergis sedilium in spatio popinae adhibetur.

Agnitio

De Praemium A' Design Award Aeneum

Lord Qu Munus Identitatis Visualis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Lord Qu Munus Identitatis Visualis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Lord Qu Munus Identitatis Visualis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Dimensiones et Involucrum: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Notulae: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Technologia Productionis: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Provocatio Designandi: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Investigatio: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Inspiratio: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Duratio Operis: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Cursus Operationis: The designers create a story for IP, personify the ingredients in the main products.
Patentes: Copyrights belong to Siyu Xu, 2018.
Membra Turmae: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Agnitiones Imaginum: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.