Fido Dido House by 7UP Free Munus Praecipuum: Institutio Notae Mercatoriae Experientialis by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Eventum Competition Category.
AesEventum· 2020
Fido Dido House by 7UP Free Munus Praecipuum: Institutio Notae Mercatoriae Experientialis
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Praemium A' Design Award Aeneum Winner in Eventum Category
- 23,818
- Verified Award Winner
- Verify Award Status for #100578
The Design
About Fido Dido House by 7UP Free Munus Praecipuum: Institutio Notae Mercatoriae Experientialis
Textus Libri: Fido Dido Domus est institutio notae mercatoriae biduana in Covent Garden Londinii creata. Consilium mundum bidimensionalem nigrum et album personae Fido Dido in spatium tridimensionale convertit. Hospites per areas thematicas transeunt, inter quas armarium vestium iconicarum et cellam penariam Fido Flakes instructam. Ulteriores partes includunt frigidarium ad refrigerandum, hamacas ad quiescendum, parietem interactivum ad delineandum, musicam tranquillam, et gustationem productorum. Ambitus multis sensibus aptus hospites invitat ut relaxentur, atque nuntium commercii ad vitam adducit.
The Recognition
About the Praemium A' Design Award Aeneum
Fido Dido House by 7UP Free Munus Praecipuum: Institutio Notae Mercatoriae Experientialis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Fido Dido House by 7UP Free Munus Praecipuum: Institutio Notae Mercatoriae Experientialis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Fido Dido House by 7UP Free Munus Praecipuum: Institutio Notae Mercatoriae Experientialis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- Inspiration
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
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