Aurum Eventum · 2020
Game Fuel PRO-AM Consumer Experience Designum Eventus Vivi
by PepsiCo Design and Innovation
- Praemium A' Design Award Aureum 2020 in Eventum
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience Designum Eventus Vivi
Game Fuel PRO-AM eventus lusorius vivus fuit, pro nota potionis creatus et spectatoribus domi transmissus. Hic eventus lusores professionales cum viris claris coniunxit ad novum ludendi modum duorum contra duos exhibendum et ad novam potionis pyxidem introducendam. Scaena studii luce rubra et caerulea illuminata est, coloribus praecipuis producti, ad effectum dramaticum creandum et ad duas turmas separandas. Typographia audax et color fortis spatio interpretationem modernam ludendi dederunt. Scaena ita designata est ut in scrinio inter transmissionem clare legeretur.
About the Praemium A' Design Award Aureum
Game Fuel PRO-AM Consumer Experience Designum Eventus Vivi victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Game Fuel PRO-AM Consumer Experience Designum Eventus Vivi inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Game Fuel PRO-AM Consumer Experience Designum Eventus Vivi cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
