Zhangyan Country Living Festival Locus Expositionis by Tongji Tiandi Neili Lab

Zhangyan Country Living Festival Locus Expositionis by Tongji Tiandi Neili Lab is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Eventum Competition Category.

ArgentumEventum· 2021

Zhangyan Country Living Festival Locus Expositionis

by Tongji Tiandi Neili Lab

Client: Tongji Tiandi-Neili Lab

Praemium A' Design Award Argenteum Winner in Eventum Category

49,981

Verified Award Winner

Verify Award Status for #100911

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhangyan Country Living Festival Locus Expositionis

Festum Vitae Rusticae Zhangyan est locus expositionis pro eventu rustico Shanghaiensi conditus. Dispositio ex vetustis vasis navalibus efformatur, quae alternatim posita, cumulata, intertexta et conversa varias regiones thematicas figurant. Unus vasorum grex aream ad fora includit, dum alter grex aream ad mercatum definit. Etiam locales opes abiectae, ut lignum, stipula et harundines, adhibentur. Identitas visualis stilum Memphiticum sequitur et locales figuras montis, aquae, piscis et pontis in abstractum reducit. Spatium activitatis quinque milia metrorum quadratorum complectitur.

The Recognition

About the Praemium A' Design Award Argenteum

Zhangyan Country Living Festival Locus Expositionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Zhangyan Country Living Festival Locus Expositionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Zhangyan Country Living Festival Locus Expositionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensions & Packaging: The visual system design includes 5000 square meters of activity space.
Tags: Innovation，sustainable，Memphis，integrating design
Production Technology: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Design Challenge: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Research: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiration: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Project Duration: The project started in August 2019 in Shanghai and finished in November 2019.
Operation Flow: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Team Members: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang