Problue Annual Posters Primary Function: Charta Proscripta by JBBC Branding Consultancy

Problue Annual Posters Primary Function: Charta Proscripta by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Photographia Competition Category.

ArgentumPhotographia· 2020

Problue Annual Posters Primary Function: Charta Proscripta

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Praemium A' Design Award Argenteum Winner in Photographia Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Primary Function: Charta Proscripta

Book Text: "Problue Annual Posters" series est chartarum proscriptarum impressarum quae signo urinatorio confecta est. Unaquaeque charta unum exemplar ostendit et vestem urbanam elegantem et tunicam urinatoriam gerens, ita ut transitus inter vitam cotidianam et urinationem conspicuus fiat. Color caeruleus canus viro tribuitur ad elegantiam, ruber autem feminae adhibetur. Pinnae dissimulatoriae motum vitae urbanae significant. Contrarietates de industria disponuntur, ut celere et immotum, vestis cotidiana et tunica urinatoria, lene et acutum. Unaquaeque charta 420 in 594 millimetra metitur.

The Recognition

About the Praemium A' Design Award Argenteum

Problue Annual Posters Primary Function: Charta Proscripta victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Problue Annual Posters Primary Function: Charta Proscripta opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Problue Annual Posters Primary Function: Charta Proscripta creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd