Daikure Brand Identity Tabula Proscriptionis by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Publicitas Competition Category.

AesPublicitas· 2020

Daikure Brand Identity Tabula Proscriptionis

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Praemium A' Design Award Aeneum Winner in Publicitas Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Tabula Proscriptionis

Daikure Notitia Signi est series tabularum proscriptionis pro societate Iaponica fabricationis in industria gravi creata. Veri operarii societatis tamquam exempla apparent. Oculi clari et stabiles diligentiam et artificium exprimunt. Habitus exemplorum audaciam in professione exprimit. Vultus longam experientiam et fiduciam significant. Contrarietas inter lucem claram et caeruleum obscurum valores signi—professionalitatem, curam in singulis, et artificium—sustinet. Imagines ad vim fortem et solidam transferendam formatae sunt.

The Recognition

About the Praemium A' Design Award Aeneum

Daikure Brand Identity Tabula Proscriptionis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Daikure Brand Identity Tabula Proscriptionis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Daikure Brand Identity Tabula Proscriptionis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd