Ugly Monster Involucrum Gelati Bacillaris by JBBC Branding Consultancy

Ugly Monster Involucrum Gelati Bacillaris by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2020

Ugly Monster Involucrum Gelati Bacillaris

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Involucrum Gelati Bacillaris

Monstrum Deforme est involucrum pro producto gelati bacillaris in Taiwania facto. Consilium personam viridem cum superficie aspera ostendit, a psidio inspiratam, fructu qui in oppido Yanchao crescit. Viriditas fluorescens personae aspectum laetum et vividum dat. Corpus et crura proportionem inaequalem habent, et persona manus non habet, ita forma ridicula apparet. Involucrum 70 mm latitudine, 195 mm longitudine et 20 mm altitudine metitur. Propositum est productum promovere et attentionem ad parvum oppidum eiusque agricolas trahere.

The Recognition

About the Praemium A' Design Award Aeneum

Ugly Monster Involucrum Gelati Bacillaris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Ugly Monster Involucrum Gelati Bacillaris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Ugly Monster Involucrum Gelati Bacillaris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.