Platinum Involucrum · 2021
Pepsi NFL Limited Edition Involucrum Pistrinae Potionis
- Praemium A' Design Award Platinum 2021 in Involucrum
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Involucrum Pistrinae Potionis
Pepsi NFL Editio Limitata series est pistrinarum potionis pro mercatu Mexicano creata. Quattuor pistrinae quattuor turmas ludi pedifollis Americani honorant: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders et New England Patriots. Unaquaeque pistrina colorum ordine suae turmae utitur. Genus illustrationis dynamicum lusores proportionibus auctis exhibet, ut natura corporalis huius ludi exprimatur. Pistrinae ex aluminio factae sunt et impressione offset altae definitionis impressae. Series cum campania digitali coniuncta est atque in tabernis et per interrete vendita.
About the Praemium A' Design Award Platinum
Pepsi NFL Limited Edition Involucrum Pistrinae Potionis victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Pepsi NFL Limited Edition Involucrum Pistrinae Potionis excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Pepsi NFL Limited Edition Involucrum Pistrinae Potionis opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
