Platinum Involucrum · 2023
Guo Cui Wu Du Seres Baijiu
by Xiongbo Deng
- Praemium A' Design Award Platinum 2023 in Involucrum
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 7,463,222
- Verification code 509171027F · Verify this award
Colors
About Guo Cui Wu Du Seres Baijiu
Hoc album spiritus productum, nomine Guocui Wudu, est ab Henan Provincia, China. Liquor factus est ex quinque materiis medicinalibus traditis Sinensibus maceratis et mixtis. In foro, productorum concursus plus minusve, faeces quaedam continentes in processus medicandi supersunt. E contra, maximus venditionis punctum huius facti est quod per plures processus, puritas liquoris nihili-impuritatis statum approximat, quae validiorem securitatem praebet. Ergo designers determinari & quot; munditiae & quot; ut keynote designationem sarcinae maximus pluma manifestaret.
About the Praemium A' Design Award Platinum
Guo Cui Wu Du Seres Baijiu victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Guo Cui Wu Du Seres Baijiu excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Guo Cui Wu Du Seres Baijiu opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.
Press Kit
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
