Platinum Involucrum · 2021
Pepsi Chinas People Daily New Media Vas Potionis
by PepsiCo Design and Innovation
- Praemium A' Design Award Platinum 2021 in Involucrum
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Vas Potionis
Heroes Cotidiani est series vasorum potionis commemorativorum pro Pepsi creata, una cum divisione Novorum Mediorum diarii Sinensis "Populi Cotidiani" (People's Daily). Vasa honorem tribuunt medicis, operariis, voluntariis atque cursoribus qui in prima acie pestilentiae COVID-19 communitatibus suis servierunt. Unumquodque exemplar novam generationem heroum cotidianorum honorat gratiasque pro eorum cotidianis meritis exprimit. Involucrum vas potionis notum in simplex nuntium publicum gratiarum et reverentiae communis convertit.
About the Praemium A' Design Award Platinum
Pepsi Chinas People Daily New Media Vas Potionis victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Pepsi Chinas People Daily New Media Vas Potionis excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Pepsi Chinas People Daily New Media Vas Potionis opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
