Town Longquan Tower Liquor Fasciculi by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Editio Limitata Competition Category.
AesEditio Limitata· 2021
Town Longquan Tower Liquor Fasciculi
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
Praemium A' Design Award Aeneum Winner in Editio Limitata Category
Verified Award Winner
Verify Award Status for #107515The Design
About Town Longquan Tower Liquor Fasciculi
Consilium notionis turris utitur ad efficiendam partum, ibi vinum utrem-formatum unicum in turrim superimpositum, in Sinis est "non tres sine festo", in quo significatio plus quam tres, duo amici, vinum bibentes. pulchra non est. Sedens in meditatione super utrem operculum significat vinum non solum ad remedium doloris, sed etiam ad introspectionem per vinum gustandum.
The Recognition
About the Praemium A' Design Award Aeneum
Town Longquan Tower Liquor Fasciculi victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Town Longquan Tower Liquor Fasciculi rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Town Longquan Tower Liquor Fasciculi necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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