Hmp Munus Primarium: Identitas Visualis by Fanny De Bray

Hmp Munus Primarium: Identitas Visualis by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2021

Hmp Munus Primarium: Identitas Visualis

by Fanny De Bray

Client: Made for you

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #109853

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Colors

The Design

About Hmp Munus Primarium: Identitas Visualis

Textus Libri: HMP est identitas visualis creata pro coetu ingenii mechanici. Signum vim societatis extollit et communicationem eius clarificat. Litterae eodem modo formantur quo coetus eas in partibus suis imprimit. Adumbrationes et schemata technica in fundo auxilium universale quod HMP praebet significant. Quaeque provincia peritiae pictogrammate et colore proprio notatur, cum cliente selectis ut varia servitia explicarentur. Identitas ad media digitalia et typis impressa aptatur, chartis negotialibus, chartis capitis et involucris inclusis.

The Recognition

About the Praemium A' Design Award Ferreum

Hmp Munus Primarium: Identitas Visualis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Hmp Munus Primarium: Identitas Visualis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Hmp Munus Primarium: Identitas Visualis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez