La Pause Parisienne Munus Primarium: Identitas Visualis by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Graphica Competition Category.
FerrumGraphica· 2021
La Pause Parisienne Munus Primarium: Identitas Visualis
Client: Made for you
Praemium A' Design Award Ferreum Winner in Graphica Category
Verified Award Winner
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About La Pause Parisienne Munus Primarium: Identitas Visualis
Textus Libri: La Pause Parisienne est identitas visualis facta pro spatio eventuum natante Lutetiae Parisiorum. Litterae nominis formantur ut folia arborum, et scriptura serifata cum formis foliorum curvatis indolem elegantem et mollem praebet. Littera U legitur ut signum pausae et ut spatium vacuum intra verbum, corona foliorum circumdatum. Imagines viriditatis et plantarum logotypum circumdant ut praesentiam naturae confirment. Identitas cum ornatu florali loci renovati 460 metrorum quadratorum congruit, qui conventus et eventus die noctuque excipit.
The Recognition
About the Praemium A' Design Award Ferreum
La Pause Parisienne Munus Primarium: Identitas Visualis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur La Pause Parisienne Munus Primarium: Identitas Visualis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. La Pause Parisienne Munus Primarium: Identitas Visualis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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