Bottle in the Dark Primaria Functio: Photographia Mercatoria by Pierluigi Fossa

Bottle in the Dark Primaria Functio: Photographia Mercatoria by Pierluigi Fossa is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Photographia Competition Category.

FerrumPhotographia· 2021

Bottle in the Dark Primaria Functio: Photographia Mercatoria

by Pierluigi Fossa

Client: Pierluigi Fossa Photography

Praemium A' Design Award Ferreum Winner in Photographia Category

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Verified Award Winner

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Colors

The Design

About Bottle in the Dark Primaria Functio: Photographia Mercatoria

Textus Libri: Lagena in Tenebris est photographia mercatoria facta pro liquore historico. Imago lagenam in medio loco quodam onirico collocat, horizonte ad infinitum posito ut mens in rem ipsam intendatur. Lumina propria in scaena photographica disposita sunt ad formam modernam et materias lagenae illustrandas. Colores obscuri et ambitus circumfusus mysterium significant et vesperas cum amicis actas revocant. Photographia facta est instrumento digitali 150 megapixelorum, magnitudine finali septuaginta centimetrorum in centum, cum resolutione 300 dpi.

The Recognition

About the Praemium A' Design Award Ferreum

Bottle in the Dark Primaria Functio: Photographia Mercatoria victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Bottle in the Dark Primaria Functio: Photographia Mercatoria creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Bottle in the Dark Primaria Functio: Photographia Mercatoria ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product.
Dimensions & Packaging: Final dimension image 70 x 100 cm 300 dpi
Tags: mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere
Production Technology: 150 megapixel digital back
Design Challenge: My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
Research: To create this image we used the best digital hardware and software technologies
Inspiration: The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting.
Project Duration: The project started in July 2019 in Varese and finished in September 2019
Operation Flow: The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings.
Team Members: Pierluigi Fossa - Opificio42 team