Africolor Festival Munus Primarium: Identitas Visualis Festivi by Manuela Bonnet

Africolor Festival Munus Primarium: Identitas Visualis Festivi by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2021

Africolor Festival Munus Primarium: Identitas Visualis Festivi

by Manuela Bonnet

Client: Africolor

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Munus Primarium: Identitas Visualis Festivi

Textus Libri: Africolor Festivum est identitas visualis creata pro editione trigesimi anniversarii festi musici Parisiis celebrati. Consilium in idea resonantiae fundatur, significans festum per tempus et fines resonare pergere. Ludus typographicus litteras tituli secat et repetit ad rhythmum vividum creandum. Identitas clara, directa, colorata et laeta est. Affixus in duabus formis contrariis producitur, una rubra et altera viridi. Idem systema visuale foliis, chartis volantibus, affixis subterraneis, vexillis, saccis textilibus et publicationibus in retibus socialibus applicatur.

The Recognition

About the Praemium A' Design Award Aeneum

Africolor Festival Munus Primarium: Identitas Visualis Festivi victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Africolor Festival Munus Primarium: Identitas Visualis Festivi rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Africolor Festival Munus Primarium: Identitas Visualis Festivi necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet