Clarity Identitas Corporativa by Jeffery Fulton

Clarity Identitas Corporativa by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2021

Clarity Identitas Corporativa

by Jeffery Fulton

Client: Clarity Innovations

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #122345

View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Identitas Corporativa

Claritas est identitas corporativa societati technologicae destinata. Insigne duo symbola in codice scribendo adhibita coniungit, intra triangulum posita quod motum in ante significat. Color caeruleus obscurus fiduciam nuntiat, dum color caeruleus clarus ad technologiam refert. Genus litterarum Neo Sans propter aspectum recentem adhibetur, quod cum angulis rotundatis insignis bene congruit. Gradationes et formae abstractae vitantur, ita ut identitas formis simplicibus et characteribus codicis nitatur. Identitas etiam mercibus corporativis applicatur.

The Recognition

About the Praemium A' Design Award Aeneum

Clarity Identitas Corporativa victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Clarity Identitas Corporativa rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Clarity Identitas Corporativa necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release