Lavazza MilkUp Lac Frater by Florian Seidl

Lavazza MilkUp Lac Frater by Florian Seidl is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Instrumentum Domesticum Competition Category.

ArgentumInstrumentum Domesticum· 2021

Lavazza MilkUp Lac Frater

by Florian Seidl

Client: Lavazza

Praemium A' Design Award Argenteum Winner in Instrumentum Domesticum Category

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Verified Award Winner

Verify Award Status for #123046

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Colors

The Design

About Lavazza MilkUp Lac Frater

MilkUp sinit te cappuccino germano Italico domi frui. Tacite et efficaciter varias mixturas adaptans inductione magnetica utens. Elegans consilium componitur ex audacibus, vario, et simplicibus elementis cum qualitate surfactionis et materiae. The backlit & amp;quot;desine and go" button sistitur uisum per anulum coloratum. Amphora fit ab Inox, nec habet partes mobiles internas. Facile est in manu vel in elutoria emundare. Notas perspicuas habet pro minimis et maximis gradibus in interiore et ergonomica manubrio. Tabularium consecratum in summo operculo SCOPULA habet.

The Recognition

About the Praemium A' Design Award Argenteum

Lavazza MilkUp Lac Frater victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Lavazza MilkUp Lac Frater opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Lavazza MilkUp Lac Frater creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
Dimensions & Packaging: Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz

It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
Production Technology: main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet
Design Challenge: Extremely short development time.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
Project Duration: The project was designed in Turin, Italy. The complete product development process took about 10 months.
Operation Flow: MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
Team Members: Florian Seidl
Image Credits: Lavazza